https://www.thewordbarber.com/blog daily 0.75 2015-10-26 https://www.thewordbarber.com/home-foster daily 1.0 2025-05-09 https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1616272970918-P6L2LRRWZL3VOFOGZPH3/Profile.JPG Home https://www.thewordbarber.com/shop-gallery-foster daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1475176520968-CN69R78CM7O2W6OL55LX/orange.jpg Shop Gallery - Orange Juice https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1475176520968-CN69R78CM7O2W6OL55LX/orange.jpg Shop Gallery - Orange Juice https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1475176535639-D7AF7SDE9W2NKGTGX3ZH/carrot.jpg Shop Gallery - Carrot Juice https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1475176549236-4ZN5MYZNL09PHU079C59/vanilla.jpg Shop Gallery - Vanilla Chai https://www.thewordbarber.com/home daily 0.75 2016-02-04 https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1513871915618-WIVSPEAAA6CRQFZEYI85/TWB-MainImg-01.jpg Home https://www.thewordbarber.com/home-1 daily 0.75 2017-12-21 https://www.thewordbarber.com/home-2 daily 0.75 2017-12-21 https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1513876236515-KC1OHW8JN9JLUB8N47ID/TWB-MainImg-03.jpg Home https://www.thewordbarber.com/new-page-1 daily 0.75 2017-12-21 https://www.thewordbarber.com/landing daily 0.75 2016-12-27 https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1513875966530-XPEMTUJNZ03K1RYE3M21/TWB-MainImg-01.jpg Landing https://www.thewordbarber.com/new-page daily 0.75 2017-12-21 https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1513876315459-SWDH4B7OYM36L9CXUPUR/TWB-MainImg-01.jpg Img https://www.thewordbarber.com/sallycrew daily 0.75 2021-03-23 https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1616466114709-8E7ET3V12ION5WPD3JC8/SALLYCREW+1.jpg #SallyCrew - HAVING THAT GLORIOUS “A-HA!” MOMENT The first obstacle to tackle was naming the potential team. We wanted the tone and voice to lean toward a younger demographic, with lots of fun and energy. We very quickly landed on one of my top picks #SallyCrew. From there, I set up the tone & voice deck with content we could begin working into the concept deck. Seeing it all come together, we all knew we made the right choice with #SallyCrew. https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1616466546492-QF11TXCLS5YZKPIASPZ6/SALLYCREW+2.jpg #SallyCrew - THE BUILDOUT: AN EPIC JOURNEY Once we set the tone & voice, I could start building out the contest and launch content — and boy was it a lot! The contest ran from January to September — the four winners were announced in November. To create some exciting, engaging content, we worked with an agency to make a sizzle video about the contest. I wrote the script and worked with the Designer to make sure it was appropriately represented visually. https://www.thewordbarber.com/cleancampaign daily 0.75 2021-03-24 https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1616465130642-VEMWQYY1I0SRI9LJFG4T/CLEAN+1.png Clean We narrowed down options, decided on “Sally Clean” as our title, and our deck was then presented to top leadership for approval. https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1616465234380-GMIAWS18TUG7DYGUOYHM/CLEAN+2-1.png Clean - PROJECT REALIGNMENT The pandemic halted the Clean project. I partnered with my Senior Director to breathe new life into it. This time, I was able to work closely with a new Marketing Director in charge of this project and a Merchandising partner to gain deeper insights and richer consumer knowledge. https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1616612673375-AOYH0CU9IYVKPMTWKPC3/Screen+Shot+2021-03-24+at+2.01.26+PM.png Clean Landing Page Hero and Content https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1616465337638-8M9XBGD4P99A01RAGA55/CLEAN+2-2.png Clean Once we settled on the new name and pulled the product assortment, we presented to top leadership and legal. https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1616612630379-0628SK6F5XDWF4R5WQNJ/Screen+Shot+2021-03-24+at+2.00.25+PM.png Clean Instagram Story Example https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1616465036210-OCV1LUV8VL8LF5BOUF97/CLEAN+INSIGHTS.png Clean - MARKET RESEARCH & INSIGHTS A small team of us within the Creative Department walked stores (I was specifically in charge of CVS and Walgreens) and did soft research to pull together a mood board and concept deck. This included our cumulative insights and competitive samples. https://www.thewordbarber.com/clients daily 0.75 2025-05-01 https://www.thewordbarber.com/resume daily 0.75 2025-05-06 https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/b9e788cc-1e0c-4440-9309-5653e034c031/Creery_Resume_2025.png Resume https://www.thewordbarber.com/sallybeautyrebrand daily 0.75 2021-03-23 https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1616515653861-1XBSEAD5BPJ0IJ558GL3/Screen+Shot+2021-03-23+at+11.06.07+AM.png Sally Beauty Rebrand https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1616517401993-4R4E03KQA4K6H7S66D18/Billboard.png Sally Beauty Rebrand https://images.squarespace-cdn.com/content/v1/5a0dbac5d55b41ff8e1ea857/1616517245342-0YTTO465UST7ZP1YOE1U/Picture1.png Sally Beauty Rebrand - REBRAND 1.0 From the agency-produced concept, we created mock ads for the nine key business pillars. Then, we created true billboards, radio scripts, promo videos, and digital collateral as teasers to the new brand. https://www.thewordbarber.com/new-page-3 daily 0.75 2025-05-09